This is not your typical business book!

We are all born creative and curious, but that sense of play and imagination gets squeezed out of us by the time most of us enter adulthood.

Think of The Imagination Emporium as a cherished recipe book, a well-worn companion that busy people, like you, can dip in and out of, filled with useful ingredients to empower you with innovative solutions for your business, be it big or small.

Why? Because Duncan Wardle believes that the skills we’re born with—Creativity, Empathy, Curiosity, and Imagination—will be some of the most sought-after skill sets of the next decade, as they will be the hardest to program into AI.

In a world where we learn a vast variety of subjects, one thing often goes untaught: "HOW to actually Innovate".

This book is here to change that by showing you the way to innovate, generate creative ideas, and bring them to life.