This book comprehends a unique collection of articles on the rhetorical tools, with special reference to both discursive and verbo-visual metaphor. It focuses on monomodal and multimodal figurative representations in wine discourse, in political discourse, and in the sports media. Moreover, it encompasses a discussion of the questionable role played by metaphor in scientific discourse concerning climate issues. The art and cognition, and multimodality issues are empowered in this volume through the cognitive-oriented analysis of Andre Varda’s films, Banksy’s graffiti, and a comprehensive typological approach of the Tromp l’oeil technique.