The Right Call is for leaders who recognise that ethics is not an afterthought but the architecture of every meaningful decision. As choices become embedded in systems, policies, and technologies, the quality of an organisation’s ethical reasoning shapes outcomes long before a dilemma becomes visible. This book shows how to strengthen that capability. It begins by translating the four major ethical traditions into decision tools leaders can use in real time. Virtue, duty, consequences, and care become practical ways of diagnosing tensions, clarifying what is at stake, and understanding how values guide judgement under pressure. The book then examines the organisational infrastructure of decision-making, showing how language, power, and informal norms shape what people call the right thing to do. Through diagnostic templates and research-based insights, readers learn to surface assumptions, identify cultural blind spots, and create conditions where integrity can scale. The INTEGRITI™ model, a disciplined nine-step approach to leading values-based conversations, provides a clear method for turning intent into action, navigating stakeholder tensions, and embedding integrity into everyday practice. This is a book for anyone responsible for choices that carry consequences.