The Routledge Handbook of Strategic Communication
Redigert av Ansgar Zerfass, Derina Holtzhausen, 2014.Del av serien Routledge Handbooks in Communication Studies.
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.
Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover:
• Conceptual foundations,
• Institutional and organizational dimensions,
• Implementing strategic communication, and
• Domains of practice
An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
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The Routledge Handbook of Strategic Communication
Redigert av Ansgar Zerfass, Derina Holtzhausen, 2014.Del av serien Routledge Handbooks in Communication Studies.
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.
Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover:
• Conceptual foundations,
• Institutional and organizational dimensions,
• Implementing strategic communication, and
• Domains of practice
An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
Oppdag mer
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 8 dager
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