MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME

With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign.

From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign.

You'll learn how to:

• Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours
• Master the components of a high-converting campaign and get the most bang for your buck
• Harness mobile search advertising and Facebook ads for maximum results