Branded Content and Entertainment in Advertising
Av María Rodríguez-Rabadán Benito, 2023.Del av serien Routledge Studies in Marketing.
A Theoretical and Empirical Study of Creative Advertising Practices
This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.
Språk: Engelsk
Branded Content and Entertainment in Advertising
Av María Rodríguez-Rabadán Benito, 2023.Del av serien Routledge Studies in Marketing.
A Theoretical and Empirical Study of Creative Advertising Practices
This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.
Språk: Engelsk
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