Communication Research Measures
Av Howard E. Sypher, Rebecca B. Rubin, Philip Palmgreen, 2009.Del av serien Routledge Communication Series.
A Sourcebook
This sourcebook brings together a variety of scales that measure a number of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed.
Originally publi
Språk: Engelsk
Communication Research Measures
Av Howard E. Sypher, Rebecca B. Rubin, Philip Palmgreen, 2009.Del av serien Routledge Communication Series.
A Sourcebook
This sourcebook brings together a variety of scales that measure a number of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed.
Originally publi
Språk: Engelsk
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