Revised and updated for a second edition, Creativity and Strategic Innovation Management integrates innovation management with both change management and creativity to form a guide to innovation as a tool for survival.

This groundbreaking book now includes:

* A new section on contemporary themes in innovation management, such as the use of social media..

* More coverage of entrepreneurship, ethics, diversity issues and the legal aspects of technology and innovation management.

The book is also supported by a range of new tutor support materials. This textbook is an ideal accompaniment to postgraduate courses on innovation management and creativity management.