E-Commerce and Financial Services in Asia
Redigert av Chris Rowley, Ingyu Oh, Gerhard Kling, 2024.
The Expansion and Globalization of Alibaba, Coupang and SoftBank
This book looks at the drivers in the emergence, development and internal and global expansion of Asian e-commerce businesses. It tackles the problems inherent in the globalization strategy of a Japanese financial services firm operating in the e-commerce sector.
Språk: Engelsk
E-Commerce and Financial Services in Asia
Redigert av Chris Rowley, Ingyu Oh, Gerhard Kling, 2024.
The Expansion and Globalization of Alibaba, Coupang and SoftBank
This book looks at the drivers in the emergence, development and internal and global expansion of Asian e-commerce businesses. It tackles the problems inherent in the globalization strategy of a Japanese financial services firm operating in the e-commerce sector.
Språk: Engelsk
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