Ernest Dichter and Motivation Research
Redigert av R. Gries, S. Schwarzkopf, 2010.
New Perspectives on the Making of Post-war Consumer Culture
The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.
Språk: Engelsk
Ernest Dichter and Motivation Research
Redigert av R. Gries, S. Schwarzkopf, 2010.
New Perspectives on the Making of Post-war Consumer Culture
The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.
Språk: Engelsk
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