Ethical Branding and Marketing
Redigert av Hagai Gringarten, Raúl Fernández-Calienes, 2019.Del av serien Routledge Advances in Management and Business Studies.
Cases and Lessons
The book provides the reader with real, updated insight into ethical decision making; helps students integrate ethics, branding strategy, and real life, complex situations into an effective learning process; and provides the reader with up-to-date ethical branding cases from around the world.
Språk: Engelsk
Oppdag mer
Ethical Branding and Marketing
Redigert av Hagai Gringarten, Raúl Fernández-Calienes, 2019.Del av serien Routledge Advances in Management and Business Studies.
Cases and Lessons
The book provides the reader with real, updated insight into ethical decision making; helps students integrate ethics, branding strategy, and real life, complex situations into an effective learning process; and provides the reader with up-to-date ethical branding cases from around the world.
Oppdag mer
Språk: Engelsk
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