The creation and management of knowledge is a central concern to business and management, both as a source of value and as an opportunity to achieve and sustain competitive advantage. This new book brings together some leading management thinkers in the area of knowledge and innovation management in a state of the art collection of studies in this field. It brings theory and practice together through a number of case studies, such as Hewlett Packard, DaimlerChrysler, Lotus, and Unilever.