At the intersection of reverse innovation and design thinking, you can find opportunities to create innovations that are Global by Design.

We are living in an era when innovators must turn their sights to the global stage as never before, to both solve wicked problems facing the world and capture the economic opportunities presented by emerging markets. Thoughtful, innovative solutions can be truly global in scope, providing the value necessary for large-scale adoption in developing countries and disrupting equivalent products in wealthy markets by offering high performance at low cost.

But it will require a diligent, targeted design process to make these innovation growth opportunities a reality, and Winter and Govindarajan deliver the practical approach you need in Global by Design.

A book born from the mutual appreciation, and interdependence, of their backgrounds—Winter is a rock star in engineering design and Govindarajan a longtime leading expert on strategy and innovation—Global by Design provides what you need to get started, whether you work in a C-suite, an engineering cubicle, the workshop floor, a classroom, the halls of government, or an NGO field office.

No matter your discipline, level of training, or location in the world, you have valuable knowledge and perspective that can be leveraged to spot consequential problems, leverage innovation to solve them, and create an ecosystem for driving the creation of high-value, low-cost solutions that have global appeal—that are Global by Design.