Greener Marketing
Redigert av Martin Charter, Michael Jay Polonsky, 1992.
A Global Perspective on Greening Marketing Practice
An examination of the progress of environmental marketing on a global scale. The first part sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third section provides detailed, international case studies.
Språk: Engelsk
Greener Marketing
Redigert av Martin Charter, Michael Jay Polonsky, 1992.
A Global Perspective on Greening Marketing Practice
An examination of the progress of environmental marketing on a global scale. The first part sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third section provides detailed, international case studies.
Språk: Engelsk
Ved å fullføre kjøpet aksepterer du kjøpsvilkårene.
