Handbuch Werberhetorik
Redigert av Kersten Sven Roth, Steffen Pappert, Nina Janich, 2023.Del av serien Handbucher Rhetorik.
This volume provides a broad overview of rhetoric phenomena in advertising, taking into account historical aspects of advertising and the systematic dimensions of rhetoric, various advertising genres and diverse concepts of ‘rhetoric’. It focuses on commercial and political advertising, but also devotes specific chapters to other advertising domains (e.g., in society, culture, academia, and sport).
Språk: Tysk
Handbuch Werberhetorik
Redigert av Kersten Sven Roth, Steffen Pappert, Nina Janich, 2023.Del av serien Handbucher Rhetorik.
This volume provides a broad overview of rhetoric phenomena in advertising, taking into account historical aspects of advertising and the systematic dimensions of rhetoric, various advertising genres and diverse concepts of ‘rhetoric’. It focuses on commercial and political advertising, but also devotes specific chapters to other advertising domains (e.g., in society, culture, academia, and sport).
Språk: Tysk
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