Luxury Marketing and Brand Strategy
Av Gina Cook, Marija Zlatić, Květa Olšanová, 2025.Del av serien Mastering Luxury Management.
Theory and Practice for a Changing World
This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.
Språk: Engelsk
Luxury Marketing and Brand Strategy
Av Gina Cook, Marija Zlatić, Květa Olšanová, 2025.Del av serien Mastering Luxury Management.
Theory and Practice for a Changing World
This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.
Språk: Engelsk
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