Macro-Social Marketing Insights
Redigert av Ann-Marie Kennedy, 2019.Del av serien Routledge Interpretive Marketing Research.
Systems Thinking for Wicked Problems
This book provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and implementing macro-level change are presented.
Språk: Engelsk
Oppdag mer
Macro-Social Marketing Insights
Redigert av Ann-Marie Kennedy, 2019.Del av serien Routledge Interpretive Marketing Research.
Systems Thinking for Wicked Problems
This book provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and implementing macro-level change are presented.
Oppdag mer
Språk: Engelsk
Ved å fullføre kjøpet aksepterer du kjøpsvilkårene.
