Managing Service Firms
Av Per Skålén, 2010.Del av serien Routledge Interpretive Marketing Research.
The Power of Managerial Marketing
Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.
Språk: Engelsk
Managing Service Firms
Av Per Skålén, 2010.Del av serien Routledge Interpretive Marketing Research.
The Power of Managerial Marketing
Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.
Språk: Engelsk
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