Redigert av Catherine Lamberton, Ronald Hill, Jennifer Swartz, 2018.
Navigation Lessons from the Ivory Trenches
This book offers a highly relevant set of perspectives on marketing and consumer behaviour that goes to the heart not only of the way that business works, but the way that we work as consumers, marketers and decision makers.
Redigert av Catherine Lamberton, Ronald Hill, Jennifer Swartz, 2018.
Navigation Lessons from the Ivory Trenches
This book offers a highly relevant set of perspectives on marketing and consumer behaviour that goes to the heart not only of the way that business works, but the way that we work as consumers, marketers and decision makers.