Marketing and Dysfunctional Consumer Behaviour
Av Gioele Zamparo, 2025.Del av serien International Series in Advanced Management Studies.
Understanding How and When Marketing Drives Problematic Consumption Patterns
This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It offers a comprehensive analysis grounded in marketing theory, examining how marketing strategies and actions can significantly influence these behaviors. Using a mixed-method approach, the book reviews existing literature and presents empirical findings related to compulsive buying and gambling. It also discusses the implications of marketing’s role in fostering these behaviors, aiming to inform both academic discourse and the responsibilities of marketers. This work is essential for scholars and practitioners seeking to understand dysfunctional consumer behaviors and the impact of marketing strategies on consumer well-being.
Språk: Engelsk
Marketing and Dysfunctional Consumer Behaviour
Av Gioele Zamparo, 2025.Del av serien International Series in Advanced Management Studies.
Understanding How and When Marketing Drives Problematic Consumption Patterns
This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It offers a comprehensive analysis grounded in marketing theory, examining how marketing strategies and actions can significantly influence these behaviors. Using a mixed-method approach, the book reviews existing literature and presents empirical findings related to compulsive buying and gambling. It also discusses the implications of marketing’s role in fostering these behaviors, aiming to inform both academic discourse and the responsibilities of marketers. This work is essential for scholars and practitioners seeking to understand dysfunctional consumer behaviors and the impact of marketing strategies on consumer well-being.
Språk: Engelsk
Ved å fullføre kjøpet aksepterer du kjøpsvilkårene.
