Perspectives in Marketing, Innovation and Strategy
Redigert av Dipak Saha, Subhadip Roy, Satyajit Chakrabarti, Rabin Mazumder, Philip Kotler, 2024.Del av serien Contemporary Management Practices.
This book provides guidelines for pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries.
Perspectives in Marketing, Innovation and Strategy
Redigert av Dipak Saha, Subhadip Roy, Satyajit Chakrabarti, Rabin Mazumder, Philip Kotler, 2024.Del av serien Contemporary Management Practices.
This book provides guidelines for pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries.