Redigert av Bart Paul Vanspauwen, Iñigo Sánchez-Fuarros, 2025.
Branding, Cultural Governance, and Tourism Imageries
This edited collection explores how national airlines in postcolonial states operate at the complex intersection of corporate branding, cultural governance, tourism development, and national identity formation.
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Redigert av Bart Paul Vanspauwen, Iñigo Sánchez-Fuarros, 2025.
Branding, Cultural Governance, and Tourism Imageries
This edited collection explores how national airlines in postcolonial states operate at the complex intersection of corporate branding, cultural governance, tourism development, and national identity formation.