Public Relations and Communication Management in Europe
Redigert av Betteke van Ruler, Dejan Vercic, 2004.Del av serien Mouton Reader.
A Nation-by-Nation Introduction to Public Relations Theory and Practice
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an "inside view" and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
Språk: Engelsk
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Public Relations and Communication Management in Europe
Redigert av Betteke van Ruler, Dejan Vercic, 2004.Del av serien Mouton Reader.
A Nation-by-Nation Introduction to Public Relations Theory and Practice
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an "inside view" and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
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Språk: Engelsk
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