Shakespeare in mass media particularly film, video, and television is arguably the fastest growing research agenda in Shakespeare studies. Shakespeare after Mass Media provides both students and scholars with the most comprehensive resource available on the market for studying the extraordinary afterlife of Shakespeare's plays in a wide range of media. From marketing to electronic Shakespeares, comics to romance novels, Star Trek to Kenneth Branagh, radio and popular music to Bartlett's Quotations, the contributors explore the contemporary cultural significance of Shakespeare with theoretical sophistication and accessible writing.