Social Media Marketing
Av Tracy L. Tuten, 2023.
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.
Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom.
A must-read for all students and practitioners of social media marketing.
Tracy L. Tuten is a professor of marketing at Sofia University, USA.
Språk: Engelsk
Ved å fullføre kjøpet aksepterer jeg kjøpsvilkårene.
Oppdag mer
Social Media Marketing
Av Tracy L. Tuten, 2023.
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.
Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom.
A must-read for all students and practitioners of social media marketing.
Tracy L. Tuten is a professor of marketing at Sofia University, USA.
Oppdag mer
Språk: Engelsk
Ved å fullføre kjøpet aksepterer jeg kjøpsvilkårene.
Ved å fullføre kjøpet aksepterer du kjøpsvilkårene.
