Sonic Branding
Av D. Jackson, 2003.
An Essential Guide to the Art and Science of Sonic Branding
Brands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands, but this book defines a new competitive arena in the creation and development of brands--sound. Sonic branding is a new, fast-growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
Språk: Engelsk
Oppdag mer
Sonic Branding
Av D. Jackson, 2003.
An Essential Guide to the Art and Science of Sonic Branding
Brands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands, but this book defines a new competitive arena in the creation and development of brands--sound. Sonic branding is a new, fast-growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
Oppdag mer
Språk: Engelsk
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