Using postmodern social theory, this book expands our understanding of sport, the body, and the broader physical culture. This book provides critical insight into the questions of race, gender, sexuality, and locality in sport and society. Topics discussed include postmodern sport writing; sport and the postmodern deconstruction of gender and sexuality; virtual sport and the postmodern mediascape; discipline, normalization, rationalization, surveillance, panopticism, and other forms of power used to "invest" postmodern sporting bodies; and new perspectives on sport and physical culture, consumer culture, and postmodern geography.