Stadia Naming Rights in Sport
Av Dominic Medway, Terry Eddy, Leah Gillooly, 2022.Del av serien Sport Business Insights.
This book is an accessible, practical and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement.
Språk: Engelsk
Stadia Naming Rights in Sport
Av Dominic Medway, Terry Eddy, Leah Gillooly, 2022.Del av serien Sport Business Insights.
This book is an accessible, practical and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement.
Språk: Engelsk
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