Organizations spend over USD160 billion a year hiring consultants to develop and execute strategies, and yet 80 percent of corporate strategies fail.   Why? Because we forget the most important factor in successfully executing strategy: People. Our old models of change management and strategy execution assume that organizations are monolithic and can move directly from strategy-making to strategy-doing. But the modern organization is made up of increasingly more diverse, empowered, and free-thinking people, and we need to evolve how we launch our strategies to ensure we engage, align, and empower diverse groups of people to move forward together. If you want to be part of the 20 percent of leaders who succeed, then you need a new playbook for bringing your strategy to life.   With The Strategy Activation Playbook, author Aric Wood, CEO of XPLANE, teaches you how to do what he's helped organizations around the world accomplish: align and activate the people in your organization to execute your strategy and realize your vision.   Inside, leaders will find in these pages a clear methodology for: Communicating a strategy in such a way that everyone understands it, sees how it benefits them, and becomes willing to take the journey; Equipping employees with the tools and training that enable new ways of working; Embedding a strategy as 'the new way of work' that everyone can embrace.   The Strategy Activation Playbook is the indispensable desk reference to strategy activation, and is filled with practical tools, exercises, and methods you can implement immediately to align your teams and empower individuals to move forward together toward a common goal.