The Evolution of Integrated Marketing Communications
Redigert av Charles Patti, Philip Kitchen, Don Schultz, 2014.
The Customer-driven Marketplace
This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers around the world.
This book was published as a special issue of the Journal of Marketing Communications.
Språk: Engelsk
The Evolution of Integrated Marketing Communications
Redigert av Charles Patti, Philip Kitchen, Don Schultz, 2014.
The Customer-driven Marketplace
This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers around the world.
This book was published as a special issue of the Journal of Marketing Communications.
Språk: Engelsk
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