In the next decade, nearly 70 percent of US small businesses will fail…

Why?

Competition. Stock market downturns. Geopolitical crisis. Poor planning. Or no planning at all. Millions of companies struggle to make it past one year, but how do the rare few manage to transform into some of the most enduring businesses in the world? If the current culture dictates disruption, is it still even possible to future-proof your business?

The answer is yes.

This playbook, developed by Eric Becker, will show you how it’s done.

As a global leader in private equity and wealth management, Eric has successfully bought and sold over 150 businesses, while also guiding some of the world’s most powerful founders, entrepreneurs, and ultra-high net worth families.

By leveraging his own success along with the lessons he’s learned in the board rooms of billion-dollar start-ups and iconic legacy brands, Eric has developed the key plays that he believes can fortify a business to thrive.

The Long Game highlights a curated collection of companies that have defied the odds and thrived for over a century. Through meticulous research and in-depth interviews with CEOs, historians, and key decision makers, this book delves into the pivotal strategies and decisions that enabled these companies to adapt and remain competitive on a global stage.

If you are a leader, founder, or one of the over 580 million entrepreneurs with a dream to build a company with lasting impact, The Long Game is the book for you.