Transforming Relationship Marketing
Redigert av Park Thaichon, Vanessa Ratten, 2022.Del av serien Routledge Advances in Management and Business Studies.
Strategies and Business Models in the Digital Age
Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing.
Språk: Engelsk
Transforming Relationship Marketing
Redigert av Park Thaichon, Vanessa Ratten, 2022.Del av serien Routledge Advances in Management and Business Studies.
Strategies and Business Models in the Digital Age
Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing.
Språk: Engelsk
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