Trust and Brand Management
Av Hanna Górska-Warsewicz, 2024.Del av serien Routledge Studies in Trust Research.
The Role of Brand Heritage
Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance. The benefit for managers is the presentation of terms and specific tools related to corporate brand management in the market and customer outcomes.
Språk: Engelsk
Trust and Brand Management
Av Hanna Górska-Warsewicz, 2024.Del av serien Routledge Studies in Trust Research.
The Role of Brand Heritage
Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance. The benefit for managers is the presentation of terms and specific tools related to corporate brand management in the market and customer outcomes.
Språk: Engelsk
Ved å fullføre kjøpet aksepterer du kjøpsvilkårene.
