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The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.
Om Strategic Market Management - Global Per
The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.
Kundevurderinger
Detaljer
Format
Pocket
Utgivelsesår
2010
Forlag
John Wiley & Sons Inc
Språk
Engelsk
ISBN
9780470689752
Sider
368
Høyde
244
Bredde
169
Vekt
904