HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)Fred Reichheld, Theodore Levitt og 3 andrePocketEngelskDel av serien HBR's 10 Must ReadsLegg i handlekurvNettlager
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)Clayton M. Christensen, Theodore Levitt og 3 andrePocketEngelskDel av serien HBR's 10 Must ReadsLegg i handlekurvNettlager
