Advertising and the Transformation of Screen Cultures
Av Bo Florin, Yvonne Zimmermann, Patrick Vonderau, 2021.Del av serien Film Culture in Transition.
Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects , screens , practices (production, marketing), and intermediaries . In this way, the book develops new historical, methodological, and theoretical perspectives.
Språk: Engelsk
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Advertising and the Transformation of Screen Cultures
Av Bo Florin, Yvonne Zimmermann, Patrick Vonderau, 2021.Del av serien Film Culture in Transition.
Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects , screens , practices (production, marketing), and intermediaries . In this way, the book develops new historical, methodological, and theoretical perspectives.
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Språk: Engelsk
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