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A Secret History of Brands

A Secret History of Brands

Av Matt MacNabb, 2017.


The Dark and Twisted Beginnings of the Brand Names We Know and Love

We live our lives immersed in name brand products. It's hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing they're all around us. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use and sometimes even addled with blatant racism. A Secret History of Brands cuts through the rumours and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, Chanel and BMW among others. Explore the mystery of the cocaine content of Coca-Cola, the Hitler-Henry Ford connection and why Bayer is famous for Asprin, but began their journey with Heroin, and how Kellogg's Corn Flakes were crafted to deter sexual arousal. Thoroughly researched, McNabb details first-hand conducted interviews alongside fairly weighed research to present the decisive view of brands histories that you haven't heard of yet.

PocketEngelsk
199,-

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Produktinformasjon
Format
Pocket
Utgivelsesår
2017
Første salgsdato
04.09.2017
Forlag
Pen & Sword History
Språk
Engelsk
Antall sider
144
Høyde
157 mm
Bredde
233 mm
Lengde
13 mm
Vekt
300 g
ISBN
9781473894174
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