For every female suicide in Ireland, there are five male suicides. This book is based on fieldwork done in and around Cork, Ireland between 2008 and 2012 among some forty young lads, aged 18-34. This anthropological approach aims to help explain why some groups in a specific society or community are more prone to commit suicide than others. In addition to suicide, this book focuses extensively on related issues such as alcohol, drug abuse, and other self-destructive behaviors prominent within Irish lad culture. This includes peer pressures and loyalties, chauvinistic jargon, homophobic bullying, humor, and the culture of mocking so as to grasp the cultural expectations of this particular form of masculinity. The everyday workings of gender segregation and gender-appropriateness is examined in detail by informants while addressing the underlying question whether increased gender equality—which includes men—could lessen young men's vulnerability to self-destructive behaviors and suicide in Ireland.