We live in a world populated not just by individuals but by figures, those larger-than-life people who in some way express and challenge our conventional understandings of social types. This innovative and collaborative work takes up the wide range of figures that populate the social and cultural imaginaries of contemporary Southeast Asia—some familiar only in specific places, others recognisable across the region and even globally. It puts forward a series of ethnographic portraits of figures that represent and give voice to something larger than themselves, offering a view into social life that is at once highly particular and general. They include the Muslim Television Preacher in Indonesia, Miss Beer Lao, the Rural DJ in Thailand, the Korean Soap Opera Junkie in Burma, the Filipino Seaman, and the Photo Retoucher in Vietnam. Figures of Southeast Asian Modernity brings together the fieldwork of over eighty scholars and covers the nine major countries of the region: Burma (Myanmar), Cambodia, Indonesia, Laos, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. An introduction outlines important social transformations in Southeast Asia and key theoretical and methodological innovations that result from ethnographic attention to the study of key figures. Each section begins with an introduction by a country editor followed by short essays offering vivid and intimate portraits set against the background of contemporary Southeast Asia. The result is a volume that combines scholarly rigor with a meaningful, up-to-date portrayal of a region of the world undergoing rapid change. A reference bibliography offers suggestions for further reading. Figures of Southeast Asia Modernity is an ideal teaching tool for introductory classes to Southeast Asia studies, anthropology, and geography.