In the Dutch Republic, charitable collections, which formed the financial backbone of many poor relief institutions, were regularly organised by both religious and secular authorities. This book examines both the policies of church boards and town councils in organising these charitable appeals, as well as the general population's giving behaviour. Using archival sources from the towns of Delft, Utrecht, Zwolle, and 's-Hertogenbosch, Danielle Teeuwen shows how these authorities deployed organisational and rhetorical tactics-including creating awareness, establishing trust, and exerting pressure-to successfully promote fundraising campaigns. Not only did many relief institutions manage to collect large annual sums, but contributions came from across the socioeconomic spectrum.