Push open the gleaming doors of a luxury retailer, and you step into a world of curated elegance designed to captivate the senses and transport you into a realm of exclusivity. But it’s when the doors close that L’Atelier Five’s magic begins.

L’Atelier Five is the invisible hand behind glamorous brand activations and dazzling installations, creating opulent and engaging experiences that are imaginatively crafted to resonate on an emotional level. L’Atelier Five: Contagious Creativity celebrates the firm’s tenth anniversary by showcasing its award-winning projects and special collaborations with the world’s most acclaimed and luxurious brands, including Bulgari, Cartier, La Prairie, Dior, and Hublot, among many others.

This superb monograph also shares the entrepreneurial journey of L’Atelier Five’s founder and managing director, Saina Attaoui. From humble beginnings, Saina has created a thriving enterprise that’s taken the world of designer goods by storm. An alchemist, outsider, entrepreneur, innovator and creative, Saina brings the world’s most luxurious brands, and their customers, on the extraordinary journey with her. As Saina says, “Do it with passion, or not at all.”