**Business Book Awards 2025 Finalist**

**The People's Book Prize Longlisted Title 2024/25**

The compelling antidote for all those who have been made to feel deficient, flawed and excluded… Migrant Magic will bring out the best in you. - Rene Carayol, MBE, Global Leadership Keynote Speaker, Author, TV Commentator

The world is changing rapidly and to succeed you have to adapt and take on challenging opportunities in new geographies, organizations and roles. But do you fear that feeling of being different, or do you embrace it and use it to your advantage?

Migrant Magic shows you how migrants have throughout history used their unique experiences to unleash a differentiation superpower to drive them to succeed beyond their own perceived abilities, resources and dreams.

Discover 7 simple steps to unleash your own Migrant Magic: your unique authentic abilities, traits and personal purpose to give you drive and sustainable competitive advantage with integrity.

Elham Fardad’s career spans 25 years in senior leadership roles in blue-chip multinationals including GE, News Corp and EY. She is the Founder and CEO of the charity Migrant Leaders, inspiring and developing young migrants to succeed beyond their aspirations in partnership with leading corporates. The charity was the winner of the Social Mobility Award 2023 at the prestigious Inclusive Awards and Elham had the honour of being selected as a Coronation Champion in 2023.