What we’re learning on campus can help the Jewish community create more innovative, engaging organizations for Jews of all ages.

“The task of our communal organizations is not to harness a pre-existing Jewish identity but rather to reacquaint young Jews with the blessings of being Jewish each and every day … whether they come from a rigorous Jewish day school background or have no connection to their Jewish heritage.... Not only is Rabbi Uram doing that work, but he is showing us all how to do it as well.” —from the Preface by Eric Fingerhut

This is an essential resource for lay leaders, organization professionals, rabbis, cantors and anyone who wants to build a brighter Jewish future for all Jews and the organizations that support them.

Rabbi Mike Uram, executive director of one of the most innovative Hillels in North America, inspires us with a vision of a new kind of leadership that, rather than focusing on serving institutions, is about reinvigorating Judaism and building stronger communities. He empowers us with models and methodologies that have been tested on college campuses and in Hillels across the country, outlining innovative and effective ways to connect with Jewish millennials, both inside and outside organizations.