This book explores the evolution of products from the beginning idea through mass-production. Rather than prescribing a one-size-fits-all process, the authors explain the theory behind product development and challenge readers to develop their own customized development process uniquely suited for their individual situation. In addition to theory, the book provides development case studies, exercises and self-evaluation criteria at the end of each chapter, and a product development reference that introduces a wide variety of design tools and methods. Class-tested for three consecutive years by hundreds of students in four different courses, the book is an ideal text for senior design classes in mechanical engineering and related disciplines as well as a reference for practicing engineers/product designers.