What does effective research and development look like in the creative industries and how might it lead to successful innovation? This book is an answer to that question. Building upon place-based creative industry research, the book focuses on evidence from the media sector, while encompassing a range of creative practices, from digital tourism to dance. Leveraging unique empirical data from the Welsh creative industries, the authors map a series of pathways for creative businesses. In so doing, the book offers new frameworks for assessing innovative practice and highlights options for tailored institutional funding. Channelling research insights, this shortform book helps researchers, policy-makers and reflective practitioners to understand how to deliver effective strategies for the creative sector. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.