Founded in 1946, the history of the Parisian fashion house Dior is characterised by couture and craftsmanship. Over the years, the brand and its designers have constantly redefined the boundaries of style and femininity. This has resulted in a series of irresistible bag models - for example, a true classic, the Lady Dior, originally called Chouchou and renamed in honour of the Princess of Wales. This model has been brought out in numerous variants, sizes and variations.

Other icons include the avant-garde Saddle Bag and the new bestseller, the Book Tote. The Diorama designed by Raf Simons in 2015 is extremely popular with celebrities.