What it Takes, from $20 to $200 Million is the true story of a man who with $20 in his pocket took a product and started selling it door to door, with ADD, not speaking English nor Spanish, but with the determination of making it happen. He identifies an underserved niche and develops a multimillion dollar operation, selling in Spanish in USA. This is the story of his family, the struggles and achievements and in a few steps it takes all from the start to the developing of a multimillion dollar business.