In this essential, Thomas Kaiser and Oliver D. Doleski present a practical management method for the realization of data technology innovations (advanced analytics) as well as a procedure based on this method for the corresponding transformation of business models – which is the pathway to advanced operations. The authors provide assistance with the careful combination of use cases to achieve holistic business objectives. According to this approach, strategic options, structures and methods should accompany the phase of an early transformation. This calls for a system of business model innovation under the perspective of implementing such an Advanced Operations as introduced by this essential.