Every company, not-for-profit and government department talks about the importance of innovation, but we struggle to do it effectively and encounter the common pitfalls.

This mythbusting, practical book demystifies innovation and reveals a proven 5-step framework that makes it easy for anyone. Revealing the secrets of how to do innovation better, you'll also discover how to build and lead an innovation team, communicate effectively, and get your ideas adopted. Full of practical advice and templates, you just need to follow the plan:

1. Clear the ground – Setting the context and clearing away misunderstandings and myths
2. Find purpose – getting your purpose sorted as fundamental to all following practical steps
3. Generate ideas – how to get new ideas (with a practical exercise annex)
4. Secure support – how to get your new ideas taken up with practical tips and strategies
5. Get it implemented – how to ensure the best actually happen, with tips and strategies