Augmented Reality and Sustainability: Goals and Challenges examines the transformative impact that augmented reality (AR) has in reshaping approaches to sustainability. Starting with an overview that lays the groundwork in AR and sustainability, the book presents analyses of applications, challenges, and future trajectories. A comprehensive guide for academics and professionals, the book navigates a dynamic landscape where cutting-edge technology meets the imperative of environmental responsibility. With case studies and expert interviews, the book provides tangible examples and insights from the forefront of integrating AR and sustainability. Features: Forward-looking research in how AR can promote sustainabilityAn in-depth exploration of various AR technologies promoting sustainabilityExamines how AR can be applied to sustainable processes and practicesCase studies and practical examples illustrate the challenges and opportunities associated with implementing these technologiesThe book’s comprehensive view of AR extends from increasing efficiency of resource use in agriculture, marketing sustainable tourism, and improving news media literacy to creating eco-friendly training programs. The book evaluates the prospects of AR furthering sustainability goals as well as the challenges in implementing AR solutions. A stimulating look at how effectively AR delivers on the promise of sustainability, the book features case studies on emerging trends as well as the technical and ethical dimensions of AR used in sustainability.